Would a face-to-face visit be more appropriate - either at their offices or at a trade show or other event? Would picking up the phone be more effective? Could you send a LinkedIn or Facebook message?
It’s easy for an email to get lost in the deluge of electronic communication pinging around every day, so consider whether you should use a different channel before clicking send. Nearly 105 billion emails are sent each day, and this number is expected to reach 246 billion before 2020. Your time is valuable, as is that of your customers, partners, and business contacts, so you need to first decide whether email is the best channel and then get clear on who you’re writing to and the goal of your email. What to consider before beginning your emailīefore we get to the important topic of what to say in your email (and how to say it), let’s take a step back. If you use email marketing software, you can automate manual processes, ensuring you send appropriate emails with relevant content.Outline what you can do for your contact first before jumping into explaining who you are.Be concise, keep it short, and get to the point quickly so you don’t waste anyone’s time.Choose your email opening to match your goal and your audience.At a glance: How to properly start your email Whether you’re sending a cold sales email, checking in on a new client, trying to promote your business, or reaching out to a contact about starting a partnership, the greeting and opening sentence are crucial if you want to engage the recipient and achieve your goals. There was the “Hey Buddy” email (from someone I’d never heard of), the “Dear Sir/Madam” opener and the “Happy Friday” greeting (I read the email on a Monday). I’m sure you can guess what I did with that message. I once received an email with the opener “Hi Kevin.”
0 kommentar(er)
